It sounds dramatic but you must grow sales or your business will die.
That is a fact.
The 60 Second Sales Process is about growth.
I’m concerned there isn’t enough emphasis on revenue growth in most businesses.
Need some examples?
Look at nature: When you plant flowers in the fall, they germinate under the comfort of the soil throughout the winter and poke their shoots out to greet the warmth of the springtime sun.
All through the spring they thrive and grow tall. Then, as spring becomes summer, the growth slows and, when it stops, the flower begins to droop, then it withers, and finally it shrivels up to a worthless crumpled mess.
The flower bows its head and it is flat on the ground, dead, just days after the growth stops.
Look at Wall Street: Which stock increases in value? The stock of companies with earnings growth.
Which stock shares decrease in value? Shares of companies where growth has stopped.
Now let’s look at you: Business evolves constantly. If you don’t keep up with the latest breakthroughs in sales, business strategy and thought leadership, your competitors will be servicing your clients before you know it.
Great businesses are focused like a laser beam on growing. Daily. Monthly, Annually.
As a business leader you must focus on personal growth because it fosters the growth of your company.
So where do you turn for help with personal growth?
Where do you find the knowledge to help you grow your business?
There are three places:
First: Trial and Error
This is an expensive and painful way to grow. Making mistakes and learning from them is difficult. You’ll learn but the lumps you take along the way may stay with you.
Second: Educational Programs
It’s great to have academic knowledge. Learning things through study is helpful. It can give you a road map toward the future you desire.
Of course, much academic theory has never been tested or has become outdated. It can be difficult to bridge academic theory and business reality.
Third: Learn Through The Experience of Others
Modeling the behavior of others is one of the best ways to grow. Review the experience of your friends, your peers or your colleagues. Interview him/her and uncover best practices and pitfalls.
Avoid their mistakes and replicate their positive activities. This is perhaps the ideal way to grow, both personally and professionally.
Ultimately, the choice is yours.
It is important to remember that your success and the success of your business depend upon your commitment to growth.
Grow sales or die.
For your convenience I’ve compiled a list of our best resources on sales growth (so far). Make sure you check out all of them.
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