Call Dave Lorenzo and build a culture of sales success
Discuss a customized sales team training program for your organization.
Dave's Award-Winning Book
The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths.
“ This is a powerful, practical book based on years of experience that will enable you to make more sales, earn more money, and enjoy greater success than ever before!”
Brian Tracy
Sales Teacher, Trainer, Expert and Author of Psychology of Selling


Meet Dave
Your future is too important to leave in the hands of someone else. Call me to Make a Great Living and Live a Great Life® starting right now.
Dave Lorenzo (founder)
Dave Does Three Things:
- Works with business leaders to develop sales strategy and drive revenue growth
- Develops and delivers speeches and training programs that increase sales.
- Coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.
Dave Has Worked With:













What Do You Want to Improve Today?


Sales Leadership Strategy
I want to deepen relationships with current clients, enter a new market, reposition a current offering, grow market share.


Individual Sales Coaching
I want to jump start my sales, take my revenue from good to great, reduce my labor intensity.


Sales Team
Training
I want to help my sales team double their revenue, deepen client relationships and exponentially grow profits.


Events, Seminars & Workshops
I want to come to an event and discover new ways to grow my sales and get home on time for dinner every night.
Get Your Daily Dose of Dave See all
Three Habits GUARANTEED To Get You 20 Referrals
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What Is It Like to Test a COVID Vaccine? Dave Shares His Experience
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How to Get Ready for 2021
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Never Trust People Who Are Late
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Repetition as a Persuasion Tool: It Works
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Who’s Next?
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Do This Get Clients
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How Smart Lawyers Grow in a Bad Economy
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The Truth About Lawyers and Referrals
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Nobody Respects a Cheap Lawyer
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Five Killer Mistakes Lawyers Make with Content Marketing
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Five Reasons Lawyers Should Never Give a Free Consultation
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Networking Sucks! Do This Instead
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FREE Information and FREE Consultations Kill Client Attraction
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How Do You Find The Right Clients
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You Need This Now More Than Ever
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The Reason You Don’t Have More Clients
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Resilience Is Your Competitive Advantage
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Daily Conversations Saved My Life
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Put Relationships First: Profit Will Follow
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You Were Right
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Learn Every Day: Ten Days of Success
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I Was Too Embarrassed To Ask for Help
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Common Sense Is Your Superpower
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Ignore Unsolicited Advice: Ten Days of Success
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Get Paid First: Ten Days of Success
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Decisiveness: 10 Days of Success
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The Art of Entrepreneurship
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Three Ways to Deliver Value In a Bad Economy
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Referrals From Strangers: Is It Possible?
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The Easy Way to Get a Referral
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How to Attract Better Clients
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Five Qualities Necessary for Recession Survival and Growth
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Hospitality Industry Entrepreneur Shares Secrets: Inside Business Success Interview: Doug Baarman
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Ten Business Growth Habits: Quarantine Edition
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How to Get People To Act
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Never Fight With a Client or a Prospect
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Perfect Time For a Fresh Start
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How to Feel Good and Dress Like a Winner: Interview with Chris Cartisano
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Negotiation Strategy And Planning: All Options on The Table
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Win Win Sucks: Never Compromise in Negotiation
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Negotiate in your Underwear with Five C’s
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Are You Ready For Reinvention?
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Never Cold Call. Here’s Why. | DTSM 104
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Overcome Unspoken Objections in Sales | DTSM 103
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The Perfect Sales Proposal | How To Close More Deals In Sales | DTSM 101
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What Are The Signs Of A Recession? Can You Grow During A Recession? | DTSM 100
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The People To Avoid On LinkedIn |DTSM 99
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Strategic Alliance Partnerships: The Fastest Way To Grow Sales | DTSM 98
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How To Ask For A Referral | DTSM 97
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The Best Questions For Consultative Sales | DTSM 96
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How to Get More Referrals | DTSM 95
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Sales Training That Actually Works | DTSM 94
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The Fastest Way To Attract Affluent Clients | DTSM 93
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Leverage: Improve Your Productivity And Sell More | DTSM 92
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Sales Managers Lead By Example | DTSM 91
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The Most Important Word In Sales | DTSM 90
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Use YouTube To Build Trust, Attract Clients and Close Sales | DTSM 89
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Every Entrepreneur Needs A Coach To Help with B2B Sales | DTSM 88
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How To Survive Recession 2020 | DTSM 87
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How To Establish Credibility In Your Industry With LinkedIn. | DTSM 86
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How To Recognize Buying Signals | DTSM 85
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How To Break Out Of A Sales Slump | DTSM 84
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How To Handle Rejection In Sales | DTSM 83
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How A Sales Coach Can Help With B2B Sales | DTSM 82
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Money In The Mail: How To Use Direct Mail To Grow Sales | DTSM 81
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What is Consultative Sales? What is Relationship Sales? A Tutorial | DTSM 80
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How A Great Sales Manager Can Increase Revenue | DTSM 79
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Five Ways To Connect With Affluent Clients | Do This Sell More Show 78
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How To Overcome The 6 Most Common Objections In Sales
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How Sales Pros Start Their Day – Why Your Attitude Means Everything | Do This Sell More Show 74
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Five Habits Of Highly Successful Salespeople | Do This Sell More Show 73
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Affluent Individuals And Families Are Great Clients | Do This Sell More Show 69
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Sell Me This Pen | Do This Sell More Show 68
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Inspirational Sales Quotes To Motivate Your Team | Do This Sell More Show 67
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Is Religion Bad For Business? | Do This Sell More Show 66
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Building Your Credibility As An Expert | Do This Sell More Show 65
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How To Target Your Ideal Clients In A Marketing Plan | DTSM 64
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Client Says: How Much? You Say… | Do This Sell More Show 63
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The Truth About Motivation And Sales | Do This Sell More Show 62
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Sell More By Building A Friction Free Business | Do This Sell more Show 61
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LinkedIn Connection Porn Is Killing Your Business | Do This Sell More Show 60
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Powerful Sales Questions That Make You Money | DTSM 59
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Ways To Add Value in Sales | Do This Sell More Show 58
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Magic Words That Close Deals | Do This Sell More Show 57
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How To Build A Great Sales Team | Do This Sell More Show 56
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The Difference Between Sales And Marketing | Do This Sell More Show 55
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The Power Of Sales Contests | Sales Compensation Series 5 | DTSM 54
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How to Retain Top Salespeople | Sales Compensation Series 4 | Do This Sell More Show 53
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Sales Commission Plans That Actually Work |Sales Compensation Series Show 3 | DTSM 52
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How To Get A Raise In Sales | Do This Sell More Show 51
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Sales Commission and Compensation Plans – Part 1 | Do This Sell More Show 50
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Close More Sales Deals With These Six Questions | Do This Sell More Show 49
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Secrets Of Selling To The C-Suite | Do This Sell More Show 48
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Consultative Sales Rules | Do This Sell More Show 47
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Success Tips To Become The Best Salesperson | Do This Sell More 46
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How To Promote Yourself Without Bragging | Do This Sell More Show 45
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Discovery Questions, Networking Script and Overcoming Fear of Rejection | DTSM 44
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Referral Script And “I Want To Think It Over Response” | Do This Sell More Show 43
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How To Handle Sales Objections | Do This Sell More Show 42
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Strategic Alliance Partnerships In Marketing | Do This Sell More Show 41
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How To Start Networking BETTER | Do This Sell More Show 40
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YouTube and LinkedIn As Lead Generation Tools | Do This Sell More Show 39
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Publishing For Profitable Relationships | Do This Sell More Show 38
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How To Deliver A Great Presentation And Get More Leads | Do This Sell More 37
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How To Become A Lead Generation Expert And Avoid Cold Calling | Do This Sell More 36
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Small Business Sales: Five Strategies To Grow Your Business | Do This Sell More 35
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Ask For The Sale: How To Do It Without Being Pushy | Do This Sell More 34
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Consultative Selling Approach: An Introduction | Do This Sell More Show 33
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Get A Fast Start In Sales With Strategic Alliance Partnerships | Do This Sell More 32
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High Paying Clients: Why You Want Them And How To Get Them | Do This Sell More Show 31
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Brand Culture Has An Impact On Sales | Do This Sell More Show 30
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Sales Objectives: 4 Ways To Get Your Team To Own Their Goals | Do This Sell More Show 29
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Sales Representative Compensation: Salary Or Commission? | Do This Sell More Show 28
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Sales Contests Ideas: How To Motivate A Sales Team To Achieve a Goal | Do This Sell More 27
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Setting Sales Goals? Do This First | Do This Sell More Show 26
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Make Your Revenue Explode! Focus On Client Lifetime Value | Do This Sell More 25
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Four Powerful Lead Generation Tools That Help You Make More Money | Do This Sell More 24
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Rules For Consultative Sales | Do This Sell More 23
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Will We Have A Recession in 2020? This Economist Has The Answer | Do This Sell More 22
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Brad Gross: How to Sell Professional Services to Businesses | Do This Sell More 21
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Russell Berger: How to Fire a Problem Sales Rep and Other Legal Issues | Do This Sell More 20
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Lead Generation Master Class | How To Prospect in Sales with No Cold Calls
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Jeff Grimshaw: How to Build a Winning Culture in Sales | Do This Sell More Show 19
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The Business You Are Really In
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Karen Yankovich: How To Use LinkedIn For Sales | Do This Sell More Show 18
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The Secret of Sales Success Revealed
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John Tabis: The Bouqs Company and the Shark Tank Experience | Do This Sell More Show 17
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You Don’t Want Work Life Balance
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Scott Lorenz: The Power Of Public Relations To Grow Sales | Do This Sell More Show 16
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You Can Win In Sales Even In The Slow Season
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Rafael Badziag: The Billion Dollar Secret | Do This Sell More Show 15
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Cody Reed: How To Sell Cars Using Social Media | Do This Sell More Show 14
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Lacy Boggs: The Content Creation Guru | Do This Sell More Show 13
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True Wealth For An Entrepreneur: Knowing What’s Important
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Chris Cicchinelli: Committing to the Process | Do This Sell More Show 12
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How to get UNSTUCK
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Patrick Murphy: Relationship Based Sales | Do This Sell More Show 11
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Selling To The Unwashed Masses
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Stop Fighting and Start Winning
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Gerry Oginski: Using Video to Grow Your Business | Do This Sell More Show 10
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4 Tips to Become a Great Salesperson
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Deb Gabor: A Branding Clinic for Your Self Brand | Do This Sell More Show 9
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What Will Your Kids Remember About You?
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Adam Hergenrother: Let Your Business Enable Your Lifestyle | Do This Sell More Show 8
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The Rainmaker is Dead…Long Live the Rainmaker
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Michele Barard: Discovering Your Superpower | Do This Sell More Show 7
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What Is Your YouTube Strategy?
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Talking About Objections In Sales
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Steven Sashen: Creating and Connecting with a Purpose | Do This Sell More Show 6
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Don’t Make This Sales Leadership Mistake
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In Sales When Do You Give Up?
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How Thought Leadership Content Marketing Works
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Barry Conchie: Sales and Leadership | Do This Sell More Show 5
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Learn to Sell And Your Lifestyle Is In Your Hands
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How to Close Sales Deals Fast
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The Shortcut to Attracting Affluent Clients
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How to Set Winning Sales Strategy
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Jeremy Leveille: Maximize Your Inbound Sales | Do This Sell More Show 4
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Sales Objections: How to Get Past Them and Close Deals
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Four Ways to Shorten The B2B Sales Cycle
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Triple Your Referrals with This Daily Habit
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What To Do To Get Sales On Track
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How Dave Lorenzo Became An Expert In High Ticket Sales Training
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Lou Diamond: Thrive With The Master Connector | Do This Sell More Show 3
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Clients Say I Want To Think About It | How to Handle this Objection
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Sales Quotes: Why We Love Them
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How To Sell Anything To Anyone
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April Showers of Sales Training
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How To Connect With Affluent Clients
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Alan Weiss: No Guilt, No Fear, No Peer | Do This Sell More Show 2
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Welcome to Do This Sell More with Dave Lorenzo
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Focus On The RIGHT Sales Prospects And Not ANY Sales Prospects
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Seven Step Sales Prospecting Checklist With No Cold Calls
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Sell Me This Pen: How a Stupid Interview Question Changed My Sales Approach Forever
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My Pain Your Gain
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Connecting People Closing Sales
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Close More Sales Deals With Urgency and Patience
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How To Overcome Fear in Sales and Business
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Four Elements of a Winning Sales Attitude
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Adversity, Fun and Focus on Your Why
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Messy Success vs. Neat Failure
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Five Sales Habits of Successful Rainmakers
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I Made a Big Mistake This Week: Sunday Summary
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You Must Now Use Social Media For Sales
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Secret to Sales Motivation: Spend Your Money
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Secret Sales Video Reveals What It Takes To Double Revenue
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You Must Bend Time to Your Will
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To Improve Sales Where Do I Start
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Magic Words That Lead to Sales
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People Are Not Getting the Message
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External Orientation Checklist
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Five Ways to Deepen Relationships with Evangelists
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Free Sales Training: What to Say
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Before You Speak, Ask These Questions of Yourself
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Key Relationship Targets
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How To Become An Expert
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People Should Love You or Hate You
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Affluence Follows Action
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Relationship Revenue An Overview
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Relationship Development Checklist
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Experiences Deepen Relationships
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You Have Time to Sell
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Add Value to Relationships with Frequency of Communication
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External Orientation
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Sales and the Baseball Game Test: Do You Pass?
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Sell Your Thinking
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Five Reasons Testimonials Boost Sales
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Networking Alone is Not a Sales Strategy
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Content Drives Sales
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Stop Talking and Sell More
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Be Yourself and Sell More
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Focus On Relationships Not Sales Transactions
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Ask For Help With Sales
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Sell to People Who Are Like Your Best Clients
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Combine Value and Relationships for Sales Success
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Sales Prevention: We Screw Our Best Customers
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Long Sales Cycle Reveals Much About Self
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What Would You Do With $100,000?
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Five Ideas To Help You Sell More
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You Sell More When Buyers Have Options
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Punch Buddha In The Face
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Don’t Wear Sweatpants on a Plane
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Can Your Grandma Describe What You Do?
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Take Control Of Sales And Grow Your Business
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You Choose Your Clients
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How to Overcome Fear and Sell More
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Sell With Your Passion
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Never Dumb It Down When Selling
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Tell Your Own Story
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Jump Start Your Sales and Your Thinking in a New Year
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Sales Goals: Focus On Why Not How
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How To Build Sales Momentum
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You Sell As Much As You Think You Should
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Sales: The Least You Need to Know
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Ask For Help
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Are You Ignoring Opportunity?
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Want to Sell More? Change Your Crowd
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Five Ways to Make August More Productive
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You Don’t Want To Hear This But…
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Stubborn vs Curious
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What Can You Sell In 60 Seconds?
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About That Stupid Question
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How to Close More Sales Deals
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You’re Not a Lawyer You’re a Salesman
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My Bad Decision
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Thoughts On Writing and Sanity
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Your Best Month Ever
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Push The Reset Button
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How to Get Ready for a New Year
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Personal Strategic Planning the Easy Way
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How To Sell In A Regulated Environment
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Stop Complaining Get More Referrals
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Your Expertise Is Better Than A Cold Call
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Change Can Be Hair-Raising
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Systems Enable Sales
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American Airlines: I Guess You’re Not Great Now
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You Cannot Push Your Way In Anymore
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Sales Has Changed
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Make Business Personal
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The Inside Story of Relationship-Based Sales
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Write Like You Speak
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Sales, Grit, Baseball and Life
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Tools Training and Sales
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Stop The Anger
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Who Wants Your Opinion?
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Vote For Yourself
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What Costume Are You Wearing?
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How to Build a Body of Work
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Do This Get Business
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Good Selling is Hitting Your Client on The Head With Value
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How to Use Social Media For Sales
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Communication is the Foundation of Trust
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Sell Me Something Now
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How To Improve Self-Esteem
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How to Attract Great Clients
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Put On Your Bulletproof Underwear
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It Is Easy To Be A Jerk
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Leverage Strengths: Claim Your Territory
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Three Ways to Generate Sales Leads
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Only Three Ways To Grow
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Don’t Feel Like Selling? Read This
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Secret of Successful Entrepreneur Revealed at Dinner Party
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My Biggest Misconception
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Simple Formula For Business Success
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How To Use Social Media To Boost Sales
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Profitable Relationships Are Built On A Foundation of Trust
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Four Qualities Of A Successful Leader
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Your Body of Work
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Fire Energy Suckers
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Do You Have A Bias For Action?
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Secrets of Power Proposals
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Five Qualities Necessary for Sales Success
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Seven Step Guide To A Powerful Sales Message
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Three Best Ways to Generate Leads
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Most People Will Never Use This Powerful Business Success Secret
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How to Become More Valuable To Your Client
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Testimonials Are The Most Important Form of Proof
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How To Be A Good Liar
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Girl Scouts Build Sales Skills
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How To Promote Yourself Without Looking Like A Jerk
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Who Cares More?
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Should You Pay To Speak Somewhere?
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Ignorance: The Secret Of My Success
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You’re Depressing Me
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Forget Me Not: How To Be Memorable
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How Sales Experts Get More Done In Less Time
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Never Let Them See You Coming
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People Buy You
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Forget Me Not – Behind the Scenes
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Who Are The People Around You?
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How To Overcome Rejection
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Take Action Make More Money In Sales
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Four People I Will Never Forget
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Forget Branding: Focus On Sales
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How To Achieve Your Goals
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What Are We Doing Here
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Sales Pros Never Quit
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How Do You Know How Strong You Are?
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Your Emotions Are Killing Your Sales Opportunity
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Say No To Grow Sales
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Fifteen Years One Thing Hasn’t Changed
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Pride Is Expensive
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Old School Sales Tools Still Work
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How To Get Going On Your Next Big Idea
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How To Limit Sales Risk
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Sales Success Is In Your Head
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Transform Your FAKE Sales Process into a FREE Sales Process
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Sales Productivity: Focus On Progress Not Perfection
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Money You Are Leaving On The Table
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Most Important Quality For Sales Professional
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More Money And More Free Time: It’s Easier Than You Think
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What Your Fee Says About You
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How To Build a Friction Free Business
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Forget Cold Calls: Be Invited To Sell – Every Time
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Jump-Start Sales with a Client Appreciation Event
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Networking and Sales: How difficult can it be?
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My Beautiful Disaster
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How Successful Sales Professionals Attract More Referrals
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The Keys to Success Are In Your Gut
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In Sales No Sex On The First Date
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How to Make More Money and Get More Sleep
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How to Sell When You Need Money Quickly
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Seven Ways to Sell Today
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How to Convince People to Take Your Advice
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How to Create a Culture of Sales Success
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Inside The Mind of The Client
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The First Sale Is To Yourself
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No Time For Jerks
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Unbury Yourself
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Increase Sales With Communication Frequency
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What Did You Sell Today?
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Sales Focus: Open Your Eyes
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My Most Embarrassing Moment Will Help You With Sales
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Four Questions You Must Answer
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One Thing Separates Winners from Everyone Else
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No Shortcut to Sales Greatness
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All About Relationships
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Pushy Salespeople Suck: I Found a Better Way
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Start a Relationship with this Guide
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Speed Creates Urgency
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Eliminate The Subconscious Influence of Fear
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Put on Rejection Armor
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Attract New Clients: Ten Ideas
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Who Cares What Everyone Else Thinks?
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Sell to Prospects Not Suspects
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Five Ways To Get Better Clients
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Five Habits That Increase Your Income
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Forget Selling Focus On Relationships
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How To Get More Referrals Now
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How To Get Them To Say Yes
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Selling Success Starts With Great Relationships
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Four Most Important People In Sales
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Speed Without Quality Is Death
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Speak Often Sell More
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The Worst Number In Sales
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I Have a Problem Sell Me The Solution
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How To Close Deals Fast
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Grow Sales Or Die
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Improve Sales: Decide Where You Will Plug In
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Rule 1 In Sales: Respect Time
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How To Turn Around A Bad Day
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How To Sell During the Slow Season
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Action Sells
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Love Money Be Great At Sales
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Neediness Kills Sales
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How To Use The Referral Multiplier
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How To Sell Yourself
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Party Time Is Selling Time
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Selling Success Requires Positive Relationships
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How To Respond To An RFP
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Your Story Sells
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How To Create Urgency
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Keep Going
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Selling Is Helping
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How To Sell To The CEO
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How To Get More Clients Today
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How to Build Valuable Relationships With Your Clients
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Boost Sales By Speaking
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Answer And Predict Your Future
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Get Serious About Sales
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Sell More: Let Go of the Past
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Qualities of Sales Superstars
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How Sales Pros Get Paid Faster
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How To Select Better Clients
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Business Success: These Five Keys Open All Doors
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Eliminate Guilt Sell More
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Step 15: In Case of Emergency Do This Sell More
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Step 14: Sales Success Mindset
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Step 13: Grow Your Evangelist Network
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Step 12: Client Events
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Step 11: Relationship Growth
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Step 10: Endorsement
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Step 9: Option Presentation
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Step 8: The Interview – WNABE
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Step 7: The Pre-Meeting Close
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Step 6: Provide Powerful Proof
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Step 5: Follow-up Unit They Buy or Die
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Step 4: Test Their IQ – The Qualification
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Step 3: Test Their IQ – The Invitation
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Step 2: Identify Your Ideal Client And Your Ideal Evangelist
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Step 1: Ruthlessly Evaluate Every Relationship
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Introduction to Free Sales Course
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