Eliminate Guilt Sell More
Written by Dave Lorenzo on July 3, 2016 / Mindset
You sell more with a simple mindset adjustment.
You can develop new relationships in 60 seconds if you are focused and prepared.
Guilt holds you back.
Think about it.
Are you where you hoped you’d be in your business, career and life?
Have you been working harder and harder only to find yourself achieving the same results?
Does it bother you when you see people who put in less effort make more money than you?
Have you ever seen someone make a dramatic transformation in their business in a short period of time?
Want to know how they did it?
They eliminated guilt from their life.
One of the key elements in making a connection and closing a sale in 60 seconds is your mindset.
Guilt is holding you back, Guilt is preventing you from capitalizing on your ability.
Get rid of it.
You were raised in a good, moral household by good, moral people. Part and parcel with being “good” is living with the heavy, sickening feeling you have when you do something bad. That feeling is guilt.
As you grew up you received mixed signals from the people around you. Your parents taught you right from wrong and they used those negative feelings to help reinforce their teaching.
Think about it.
What is the point of “time out” with a small child? You isolate him from everyone for a period of time to correct his conduct. You make him feel guilty so that he will not repeat a specific behavior.
Instinctively, you learned about guilt at an early age.
Now fast forward to your adult life as the owner of a business. You are chugging along making the same income as your peers. Everyone in your circle of friends is making within 10%-15% of each other.
Then you land a few big clients and your income doubles. So you pay off your bills, buy a better car and move into a bigger home.
Suddenly, your friends stop hanging around. Your college buddies no longer call. And you can’t find anyone to go with you to a fancy restaurant to have dinner.
You’re isolated and you begin to contemplate the consequences of your behavior.
This is the adult version of “time out”.
Realistically, it doesn’t happen this way. But our minds convince us it will.
That’s where guilt really gets you. It sets up scenarios in your mind, like the one I just described.
These guilty feelings, associated with success that has not even occurred yet, prevent us from taking action.
What can you do about this?
Make a deal with yourself to turn your guilt inside out. Make a conscious decision to feel guilty IF AND ONLY IF you have not given everything you have toward achieving your goals.
The only time you feel guilty is when you don’t try your best.
Do not let the value judgments of another person influence the effort you put into your business.
Your potential is limited only by your ability to generate ideas and act upon them.