Want to Sell More? Change Your Crowd
Written by Dave Lorenzo on August 16, 2017 / Behavior
If you want to sell more and give your bank account a jumpstart, change the crowd surrounding you.
There are many worn-out adages along these lines because this good advice has worked for decades.
Each of us only has 24 hours in the day. Spend at least 8 hours working – and most cannot choose the people with whom we work. Then we spend another 6 hours sleeping. Can’t hang out with people during that time. But those 10 remaining hours offer significant opportunity.
Take an inventory of the people who help you fill your discretionary time. Do those people help you grow? Do they help your business move forward? Do they make you smarter?
If the answer to any of those questions is “NO,” you need to make some changes.
Here are three reasons why:
The people you currently hang around think like you. That’s the last thing you need.
You need to discover what people who are like your best client – your ideal customer – are thinking. You need to hear about their problems. You need to hear where they go and what they do and why they do it.
Immersing yourself in the world of your ideal client will change your thinking and open a world of possibilities you never imagined.
If you want good referrals, you need to be around people who are qualified to refer you. They need to know people who need your services, can afford your services and can decide to work with you.
If you’re not getting referrals from people in the crowd surrounding you, clearly, they are not qualified to do it.
More Purchasing Power
Like the thoughts above, if the people around you are not inquiring about your products/services, you are around the wrong people.
When you change the crowd, you’ll notice more people asking you for help and when you provide it, that’s selling.
Make the Move
This is one of the most powerful things you can do to improve the quality of your life and the quality of business in your portfolio. Change the people in your orbit, change the people who surround you, and your business will grow.