Focus On Relationships Not Sales Transactions

Relationships Not Sales Transactions

The guidance you receive about selling usually focuses on sales transactions. All the training you receive is on sales tactics designed to close deals.  There is a time and place for learning all of those things. But the key to a long and profitable career in sales is focusing on relationships and not sales transactions.


This video is a great example of a focus on relationships and not sales transactions.  I flew to meet with a client, on a Sunday night, in a snow storm. Why?  Because my relationship with him is important to me and he needed help with something.

Sales and selling is all about initiating and deepening relationships.