Patrick Murphy: Relationship Based Sales | Do This Sell More Show 11

The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave’s guest is Patrick Murphy of Heartland Payment Systems.

In this episode, Dave and Pat discuss:

  • The power of having an external orientation. 
  • Why relationship sales is better than transactional sales.
  • How to attract more referrals and build relationships with referral sources.
  • The power of a great networking group and networking meetings.

Key Takeaways and actionable tips:

  • Have a strong pipeline by having a minimum of 5 first time appointments each week.
  • Cultivate referral sources.
  • Discipline yourself, force yourself, to be out and selling.
  • Think about strategic networking partners, not just your usual contacts.


“Schedule that first appointment at 8:30 in the morning. Discipline yourself to force yourself to be out.”
– Patrick Murphy

Watch the Full Video: Dave Lorenzo Discusses Relationship-Based Sales with Pat Murphy on YouTube


Sign up for the Do This, Sell More Course



About Patrick Murphy

Pat is the Senior Director of Business Development at Heartland Payment Systems, a Global Payments Company. His responsibilities include working with strategic business partners to help increase their business by offering their customers an integrated business solution suite—from card processing and payroll, to loyalty marketing, lending and more. By working with Heartland, our partners attract new customers and solidify their current relationships without risk or investment.

Pat Murphy has 23 years experience working in the electronic payments industry, including the past 18 with Heartland, where he has held sales leadership positions for the past 13 years. Prior to that, he worked for Marriott Corporation for 7 years in management roles at several hotels in the northeast. 

Connect with Patrick Murphy

Website: Heartland.us
Email: Patrick.Murphy@Heartland.us
Phone: 603-387-3493
LinkedIn: Patrick Murphy


About Dave Lorenzo

David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.

Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.

Dave received his MBA from Pace University. He also holds a Masters’ of Science in Strategic Communications from Columbia University in New York City.

Connect with Dave Lorenzo

Website: https://davelorenzo.com/
Twitter: @TheDaveLorenzo
Instagram: @TheDaveLorenzo
Facebook: https://www.facebook.com/TheDaveLorenzo/
LinkedIn: https://www.linkedin.com/in/thedavelorenzo
Youtube: http://youtube.com/c/DaveLorenzo


Subscribe to the Do This, Sell More Podcast

Spread the wealth – rate, review and share this with your friends and colleagues!