True Wealth For An Entrepreneur: Knowing What’s Important
Written by Dave Lorenzo on June 19, 2019 / Entrepreneurship
I hope you enjoyed Father’s Day with the people who are most important to you.
I became a father later in life. Nick was born when I was 40 years old and Dahlia made my family complete two and one-half years later. While many people have commented that being an “old dad” is something less than desirable, I’ve found it to be a tremendous gift. Financial stability aside (and that’s no small thing), the most important benefit of becoming a father later in life is value of your perspective.
At sports practices and dance shows when I have conversations with parents who are in their thirties (or even late twenties) they’re always so conflicted – trying to balance work with family time. They stress over the opinions of a boss or a client if they take an afternoon off to watch a game or need to spend a few days on a field trip with the kids. I have no such issues.
Through a confluence of events, about a month before Nick was born, I was freed from the shackles of ever answering to an employer again. I have clients and they are extremely valuable to me. But they fit into the life I’ve created – I don’t build my life around them. I make a fine living and provide an ever-improving life for my family but the greatest value I provide is my presence in their lives for every important and mundane event.
There is no greater return on investment than that which I receive from spending time with my wife and our kids.
The reason I do this – provide you with the information you need to build a business – is to give you the opportunity to make this choice. Alan Weiss says: “True wealth is discretionary time.” He’s right.
Enjoy your wealth.
Here is your Sunday Summary of great content I created for you this week:
I’m ramping up my teaching around recession sales strategies. These are particularly valuable for lawyers. The economy is running on fumes now. It’s been propped-up with smoke and mirrors for a while. That’s not a political statement. It’s an economic fact. Ignore it at your peril.
You need to be ready to work with people when money gets tight. This video is a good primer to help you adjust your approach.
This week I Interviewed Chris Cicchinelli – CEO of Pure Romance. Chris’ company is build by enlisting an army of wives and moms to host in-home parties several times each month. They teach their friends about sexual health and they help them put life back into relationships that have become routine.
In the interview we discuss how you teach the average person to sell. We talk a lot about process and consistency. He’s build an amazing company and he has 30,000-plus representatives helping his business grow. If you think it’s tough to hire someone for your firm, you need to watch this interview.
I hate the term “sales funnel.” Watch this brief video and be sure and stick around to the end for the bloopers. I love my job and I have fun every day. Especially when I get to make fun of myself.