Jeff Grimshaw: How to Build a Winning Culture in Sales | Do This Sell More Show 19
Written by Dave Lorenzo on August 1, 2019 / Do This Sell More Show
How to Build a winning Culture in Sales. Dave Lorenzo interviews Jeff Grimshaw is a Partner with MG Strategy about how to build a winning culture in sales. Jeff is an author and expert in business culture.
In this episode Dave and Jeff discuss:
- How you have to align the hearts, minds and hands in your business
- How to make sure sales managers are rewarding and recognizing people appropriately
- Why informal communication in a company is often more powerful than the structured communication
- The reason most structured communication in a business fails and how to make sure yours doesn’t
- What sales people need from leaders in order to be successful
The reason you need to watch this interview now on YouTube and download the podcast:
The culture in your company is binary. Either it is growing and enabling success or it is destroying you ability to develop a winning business. Dave Lorenzo’s interview with Jeff Grimshaw will help you build a culture that will enable sales growth and help you achieve your goals.
About Jeff Grimshaw
Jeff Grimshaw has worked with senior leaders for more than 25 years. Along the way he’s helped hundreds of executives in dozens of companies to align people and strategy to produce important business results. Jeff is the co-author of two books and has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, and other journals.
Connect with Jeff Grimshaw
Jeff’s new book: Five Frequencies: Leadership Signals the Turn Culture into Competitive Advantage
About Dave Lorenzo
David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.
Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.
Dave received his MBA from Pace University. He also holds a Masters’ of Science in Strategic Communications from Columbia University in New York City.
Connect with Dave Lorenzo
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