Referrals From Strangers: Is It Possible?
Written by Dave Lorenzo on April 30, 2020 / Inside BS Podcast
Our last show detailed how to get referrals from clients. This show is about how you can get referrals from people who have never done business with you. Why is this important? It’s important because people who know you, like you and trust you, will make up eighty percent of your referral partners.
Today’s show covers:
Evangelist identification: How you can find people who know you, like you and trust you, but have never done business with you.
Identifying the natural synergy between your businesses. This is critical for leveraging your opportunity to connect with these potential referral sources.
Taking advantage of common client relationships you share and maximizing opportunities to work together to grow those relationships.
Finding common ground between you and your evangelist and using it to attract those clients that you have uncommon.
Identifying your shared values and using them as a framework for building a synergistic relationship.
This is an episode you don’t want to miss because it can be the difference between attracting a great deal of “BONUS” business and totally missing out on it.