Networking Sucks! Do This Instead
Written by Dave Lorenzo on July 22, 2020 / Networking
Networking is a massive waste of time.
Now that we are in the COVID-19 era, most attorneys will not be able to go to their usual coffee and sale bagel meetings and tell their boss they were “networking.”
Most rainmakers wouldn’t waste their time getting together with groups of people who have no intention, ability, or opportunity to refer them to anyone remotely qualified to work with them.
If you’re nodding your head as you read that last paragraph, but thinking, “I only network with people in a one-on-one setting where I can get to know them.” You’re truly a lost soul. That’s the most significant waste of time on planet earth.
You’re giving up any leverage and pinning all your hopes on the possibility this person will connect you with someone ready, willing, and able to refer you.
Do this instead:
- Find the person you want to work with – your ideal client.
- Do extensive research.
- Identify five people who would be perfect connections for your ideal client.
- Introduce yourself to those connections. Help them see the value of working with your ideal client. Get them all excited about that possibility.
- Call your ideal client and make those five introductions.
What happens next will blow you away.
Your ideal client will be amazed at your external orientation – that’s your selflessness. He will want to know more about you, and he will want to spend as much time with you as is professionally possible. You will then have the opportunity to talk about your services and how you can help him solve his problems.
You see, by going out of your way to help your ideal client become more successful BEFORE you ask for anything, you immediately position yourself as a person of value.
Stale bagels and coffee are for amateurs.
Making connections to people who know how to do business is what pros do.
I’ve created a community of people who follow this exact process.
If you’d like more information, visit: