Five Killer Mistakes Lawyers Make with Content Marketing

There are five Critical Mistakes most lawyers make with Content Marketing, and they will kill your credibility. These mistakes are: Letting Ego Dictate Content Writing Like an Academic Sharing the Content Only One Time and in One Place Bad Brevity Not Sharing Frequently  Here are the five killer mistake lawyers make with content marketing: Letting […]

Five Reasons Lawyers Should Never Give a Free Consultation

Some people need to be convinced to act in their own best interest. If you’re a lawyer, this article may be just the thing you need. If you’re not charging a consultation fee, you are HURTING your ability to sign up new clients. Good lawyers charge consultation fees. Great lawyers charge HIGH consultation fees.  Do […]

Networking Sucks! Do This Instead

Networking is a massive waste of time. Now that we are in the COVID-19 era, most attorneys will not be able to go to their usual coffee and sale bagel meetings and tell their boss they were “networking.” Most rainmakers wouldn’t waste their time getting together with groups of people who have no intention, ability, […]

How Do You Find The Right Clients

As I’ve matured in my business career I’ve given a great deal of thought to the relationships I have with my clients. Some clients are better than others. Why? Because they spend more money with you? Because they stay with you longer? Because they refer other people to you? All of those are important criteria, […]

You Need This Now More Than Ever

You have a tremendous opportunity to get out in front of your industry and capture HUGE market share. Why? Because while everyone else is just trying to survive, you can innovate, differentiate and demonstrate value. If you do these three things consistently, people will flock to you in droves. Why? They Receive a Massive Return […]

The Reason You Don’t Have More Clients

There is one question I’m asked consistently each time I connect with a new client for the first time. “Why don’t I have more clients? Often people think they are doing everything they can to build and grow a professional from. Maybe they join a networking group or hire a company to build a website […]

Resilience Is Your Competitive Advantage

I have never been a big fan of planning for retirement. I’d rather build a business I love and look forward to doing that every day until I’m physically unable to do that any longer. This is the reason I set up my business with a work-from-home model. It has always been my goal to […]

Daily Conversations Saved My Life

Back in the days when I had dozens of employees, I would ask lots of open-ended questions during the interview process.  One of my favorite questions was: “Tell me about a time when you had to make a big change in your life.” One time, during an interview with a man named “Michael” I asked […]

Put Relationships First: Profit Will Follow

Relationships are the key to long term success in business and in professional services. Today’s show, which is day ten, in ten days of success, outlines the five ways you can put relationships first in your business. First: Start with an external orientation. You have to put the needs of the client at the forefront […]