In this episode, Dave and Deb discuss: How your brand is your target and the 3 questions to ask to raise their profile. Building your brand and story around a specific avatar. How to get inside the head of your ideal client. Consistency and authenticity in brand success. Key Takeaways and actionable tips: Don’t […]
Most people don’t realize what work really is. It’s not just a way to fund your lifestyle. It is not just a method for acquiring money for survival. It is a way for you to leave your mark on the world. Each of us is guided by an overarching mission – either conscious or subconscious. […]
In this episode, Dave and Adam discuss: Maximizing each moment. The importance of meditation and Transcendental Meditation. Eradicating mediocrity. Increasing your mental fitness and training yourself to handle the problems that show up. Key Takeaways and actionable tips: Discipline equals freedom. Go to your appointments you have now and cut them in half. Clarity […]
In March 2008 I invested in developing a website on cutting edge software called Expression Engine. The software made it easy to update the website each day with new articles. Blogging was the rage. Since I was working almost exclusively with attorneys back then, it was natural to host the blog at RainmakerLawyer.com That website soared […]
In this episode, Dave and Michele discuss: Michele’s mission to help 350 women become entrepreneurs by starting or expanding their side hustles. Success stories in her career. Converting your passion into your full time. Maintaining productivity in a work-from-home environment. Key Takeaways and actionable tips: What do you do well that other people see […]
Each December I do an analysis of my client relationships. Among the criteria I use to measure relationship strength are: Dollars Invested, Referrals, and Compliance (if the client does what I recommend). I cross reference these key performance indicators with client acquisition. In December of 2018 I had ten full years of data to use […]
Objections in sales are inevitable. You’re going to get them. There are reasons why people don’t say “yes” immediately. Although you can’t avoid them, you can prepare more throughly for the conversation so you don’t receive as many objections. On the Dave Lorenzo Daily YouTube Channel I have created a Sales Objections playlist to help […]
In this episode, Dave and Steven discuss: The Shark Tank Experience. Why Xero Shoe is a movement. Building a community. The reality of the guarantee. Key Takeaways and actionable tips: Create your product to support the purpose. Build your marketing based on the customer lifecycle. A guarantee isn’t dangerous if you have a good […]
There is one devastating sales leadership mistake almost all businesses make and in writing this article, I hope to help you avoid it. That mistake: Elevating the top producing salesperson into a management role. This decision will kill your sales productivity. Here are the reasons why: You Lose Your Top Producer From the Sales Team […]
In sales, when do you give up? How do you answer this question? I can’t answer that question for you. Everyone has their limit and those limits vary based upon pressure, pain and the problem they are facing. Here’s what I know for sure: Successful people don’t view “giving up” as a failure. They dedicate their […]