Two words make all the difference between controlling your future and being at the mercy of someone else. Two words make the difference between freedom and someone shoving work down your throat. Two words either make you the person spilling the soup or the poor stooge getting the soup dropped on him. Those two words: […]
Everyone wants to see the baby, but nobody wants to deal with the labor pains. It’s human nature. I have to work hard to get most of my clients to implement the strategies I teach. I have to sell them on the idea that taking action is the key to success. (Most people believe that […]
The growth of your income is based upon the strength of your network. The people you associate with most often define you. When it comes to referrals, the people you associate with will make or break you. If you have not received a referral in the past 90 days, you need to upgrade the people […]
You commit marketing malpractice every day. There are dozens of people who want to refer you, but you ignore them. You claim to be “too busy” doing legal work. You always say you didn’t go to law school to “become a salesperson.” But your claims are not only untrue; they are foolhardy. I’m not writing […]
You are a good lawyer. You might even be one of the best in town. Yet at the end of the day, you have a conversation with your partner or spouse, and it goes something like this: “I do not understand why I keep getting these crappy clients. They demand EVERYTHING, and they wanted it […]
There are five Critical Mistakes most lawyers make with Content Marketing, and they will kill your credibility. These mistakes are: Letting Ego Dictate Content Writing Like an Academic Sharing the Content Only One Time and in One Place Bad Brevity Not Sharing Frequently Here are the five killer mistake lawyers make with content marketing: Letting […]
Some people need to be convinced to act in their own best interest. If you’re a lawyer, this article may be just the thing you need. If you’re not charging a consultation fee, you are HURTING your ability to sign up new clients. Good lawyers charge consultation fees. Great lawyers charge HIGH consultation fees. Do […]
Networking is a massive waste of time. Now that we are in the COVID-19 era, most attorneys will not be able to go to their usual coffee and sale bagel meetings and tell their boss they were “networking.” Most rainmakers wouldn’t waste their time getting together with groups of people who have no intention, ability, […]
When the COVID-19 pandemic began I immediately reached out to people in my community and on the periphery of my community. I wanted to help business owners and professionals. Here’s what I did: Offered FREE Daily Podcasts I was already doing a podcast but I increased the frequency and expanded the areas of focus to […]
As I’ve matured in my business career I’ve given a great deal of thought to the relationships I have with my clients. Some clients are better than others. Why? Because they spend more money with you? Because they stay with you longer? Because they refer other people to you? All of those are important criteria, […]