Category: Sales Strategy

Seven Step Guide To A Powerful Sales Message

When was the last time you gave any thought to your sales message? Have you ever delivered a sales message to an audience only to have them misinterpret your intent? Did you ever communicate something to a group, expecting them to take action, only to be disappointed with the results? These scenarios are quite common […]

Three Best Ways to Generate Leads

All sales professionals and business leaders must be perceived as experts in their field. A client will welcome a relationship with an expert but he will dread meeting with someone selling him something. There are three ways to develop this reputation and generate leads. Here are the three ways to generate new leads. Speaking Speaking […]

How to Become More Valuable To Your Client

Sometimes it is impossible to see the value we provide to others because we are too close to the day-to-day activity of our profession. This is often the situation I encounter when I speak with an entrepreneur who needs help with sales.  He is perplexed because there are other businesses in his field (or in […]

Girl Scouts Build Sales Skills

A couple of days ago I met someone who I am certain that I will never forget.   This was not a famous person.  This was not someone who was a business leader.  This was not a polished speaker or influential pillar of the community. This person is one of the best sales professionals I have […]

Forget Me Not: How To Be Memorable

You must learn how to be memorable. People want to do business with you forever.  They know you. They like you. They trust you. However, they have forgotten about you. You must correct this. That is the focus of this week’s 60 Second Sales Show. Here is a transcript of this show: How to Be […]

Forget Branding: Focus On Sales

Will you please forget branding? Too many sales professionals and entrepreneurs are so concerned about their “brand” they forget to sell. It happened again yesterday. I received a telephone call from a business leader with a small but growing company. He just signed a contract with an “advertising company” to improve his brand. He was […]

Transform Your FAKE Sales Process into a FREE Sales Process

In this episode, Dave talks about how to take your Frustrating Annoying Killing you Everyday sales process and transform it into a Fun Rewarding Easy and Engaging sales process. Here is the transcript: Hi there, everyone and welcome to another edition of this 60-second sales show. I am Dave Lorenzo, I’m your host and I’m the […]

Forget Cold Calls: Be Invited To Sell – Every Time

Forget Cold Calls: Be Invited To Sell – Every Time Welcome to another edition of the 60 second sales show. I am Dave Lorenzo, I’m the guy who helps you make a great living and live a great life. Today we are going to focus on the one thing that every sales professional, every entrepreneur, […]

Jump-Start Sales with a Client Appreciation Event

The four-step appreciation system I outline in this article is the fastest way to jump-start sales. Most sales professionals don’t think about themselves as business leaders. If you shift your mindset, you realize there are things you can do to position yourself to sell more to your existing clients and to entice your evangelists to […]

Networking and Sales: How difficult can it be?

Last week I spoke at a conference for attorneys. After one of my sessions, I met a few of the attendees in the restaurant and they invited me over to their table for a drink. As you can imagine, the subject of sales came up. They wanted to specifically talk about networking. A sharp guy […]