Category: Selling To Big Business

I Have a Problem Sell Me The Solution

I have a problem… Most people believe this phrase is the beginning of some thing bad. You know better. When a client walks into your office and utters these words it can be the beginning of a great relationship. Selling is solving problems in exchange for financial compensation. The purpose of the 60 second sales […]

How To Sell To The CEO

Right now the CEO of a large company is lying awake, staring at the ceiling, wondering how he is going to handle a serious issue.   He wants help.  He wants to call someone who can ease his anxiety. You may never have thought about selling to the CEO, but you should. The CEO is a […]