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Four Most Important People In Sales

Selling requires great communication. You listen to people in your target audience and you come up with solutions to their problems. In order to motivate them to take action, the your marketing message must be relevant and it must be delivered in a way that will resonate with the target audience. There are four primary […]

Speak Often Sell More

“Speak often sell more.” That is one of the first things I stress to my clients. Frequency of communication deepens relationships. Many people are afraid they will annoy their clients and prospective clients if they communicate with them too often. They ask:  “Is a weekly email newsletter too much?” Here’s how I answer that question: Think […]

The Worst Number In Sales

ONE is the worst number in sales. Yet every business owner, sales executive and professional is obsessed with it. Everybody wants that ONE great client that they can live off. To get that client, most people call me looking for the ONE way to boost their revenue or the ONE thing they should be doing […]