People say I give away the keys to success.
I often get chastised for sharing secrets the gurus want you to pay to receive.
This week I’m going to really aggravate the gurus.
I’m going to share two specific ideas that will lead to more money in your pocket.
The beauty of today’s ideas:
They exist inside you. That’s right. Nothing to buy. No special offer. Just read and take action.
Here we go:
During the past twenty-two years I have worked with, interviewed and studied some of the most successful business people in the world and all of them have two specific qualities in common.
In addition, I have observed, worked with and interviewed many unsuccessful people during that same time period. These people universally lack these two qualities.
In short, these two qualities separate winners from losers.
Just what are these two qualities?
Urgency and Persistence
Yep. Nothing fancy. Just good old-fashioned urgency and persistence.
They live in your gut and they are the keys to success in business. If you are looking for two things that can make all the difference, read on.
Let’s start with urgency.
Speed matters. Getting important things done quickly is a key quality that separates winners from losers.
Simply put: Get off your ass and take action.
The way to do this is to set only a few, specific action items and tackle them each day. Start with one. Pick one thing. Just one important thing. And attack it as if your life depended upon it.
Yeah. I know. You are bombarded with other things you believe MUST get done today.
Those things may be urgent and important to someone else but you must focus on things that are urgent and important to you. Put your goals and your priorities FIRST.
Now let’s look at persistence.
Here is some stunning information from a study by Dartnell’s Institute of Business Research.
80% of all sales are made after 5 or more contacts between a businessperson and a potential client yet:
- 48% of all businesspeople give up after the 1st contact
- 25% give up after the 2nd contact
- 17% give up after the 3rd and 4th contact
That means 90% of the businesspeople surveyed give up before the sale is made.
Here is the big takeaway:
If you want something, really want it, you need to aggressively pursue it until you achieve your objective or until you pass away.
That’s not an overstatement.
It may take the rest of your life, but if you are willing to put in the effort, you can achieve your goals.
So here’s the real question for you:
Do you have the guts to act fast and act aggressively over the long term in order to succeed?
Here are some additional resources you will find helpful:
One of the ways to ensure your relationship percolates effectively is to be introduced by a trusted source (rather than blast into the picture). These introductions are typically referrals from past clients. All of us would love more of them.
This is the most popular podcast I have done to date. If you like getting more prescreened, presold, prospects walking in your door, you need to spend fifteen minutes with me.
Listen to this podcast now and then listen to it again later. It is that good.
There is one thing you must be able to do if you are going to be successful in business. You must be able to sell yourself.
In this article, we show you how to do that.